Saturday, October 14, 2023
The sales funnel is each step that someone has to take to become your customer
The sales funnel is each step that someone has to take to become your customer.
Wednesday, October 11, 2023
Self-publishing journey
- first 3 months: 2000 $
- 6 months: 5000 $
- 12 months: 10000 $
Monday, March 27, 2023
First ever wine article sold on Marker Content
Dean Graziosi, Tony Robbins buzzwords: “digital economy, knowledge business …”
at first I thought it was a scam … they sent 3 email asking for Paypal acct before I replied to them …
Thursday, August 12, 2021
Resouces, website for Mastermind from HuiHui and Martin
Thursday, August 5, 2021
Project Next - Module 3 Bonus FRAMEWORK FOR WRITING COPY THAT CONVERTS
Friday, July 30, 2021
GOOGLE ADS
https://www.marketing01.it [PREMIER Google Partner]
Google e il leader delle ricerche:
• Google 95%
• Bing 3%
[Read More…]
Tuesday, May 25, 2021
Linkedin New Visitor Message
Hey XXX,
Hope you’re having a great week!
My name is Vito, a Singapore-based wine professional. I’m always looking to expand my network (especially here in Singapore), so I’d love to connect with you here.
Looking forward to keeping in touch and finding ways to help each other out.
Best,
Vito
Friday, April 30, 2021
Internet search keywords
Ubersuggest
(joined with Gmail)
Semrush
(joined with Gmail)
Sunday, April 11, 2021
Facebook Live IngestTool
“The Live Ingests tool allows you to test your ingestion quality so you can diagnose connection issues, identify the best video ingestion server for your broadcast, and provide high-quality broadcasts with fewer playback issues.”
https://www.facebook.com/live/ingests/
Wednesday, October 14, 2020
Educational tools: class syllabus lesson plan
check on https://www.notion.so/Get … 0318d4888822924bbe1b13b3c
have many templates for educational purposes
Friday, May 1, 2020
Free Stock Footage [internet]
https://placeit.net/logo-maker
https://www.pexels.com/videos/
https://www.videvo.net/stock-video-footage/
in case u need a quick online tool to compress pics
in case u need an alternative to Photoshop and Canva
FREE STOCK VIDEO
Thursday, December 5, 2019
Content marketing and short video
Content marketing
Content can be shown using images and text, short videos or live broadcast.
Content is everywhere in daily lives and start to serve marketing purposes.
Sales = views * conversion rate * ATV
Forms of content in traditional media: newspaper, tv commercials, posters and banners
Forms of content in the internet era: images and text on shopping websites, product info are displayed.
Forms of content in the new media era: replacement of behaviors and habits of PC users by mobile devices users, users want to express themselves over social media, users want to buy products after viewing the content, combination of products and content users like.
Mainstream content channels: FB, IG, YouTube, TikTok, etc.
3 forms of content marketing:
1. Product + content
2. Service + content
3. People + content
Planning
• Content distribution: multichannel distribution
• Fours aspect: appearance, style, presentation, highlights
• Basic account settings: avatar, motto, profile
An image speaks louder than words
Types: images and simple text
Scene: indoor and outdoor, environment style
Food images: Foodie
Poster about food and people: Butter Camera
Personal images: Facetune, BeautyCam
Write a popular article
Common title: numbers + benefits, antilogical, threatening, news jacking, adding tags
Mistakes on writing titles: misspelling, mixed spelling, special symbol, false implication, inappropriate title
Structured writing: writing tool x-mind, sequence, relation between major and minor components, cause and effect
Why short video
Content presentation of short video is more intuitive
Presentation of short video is more authentic
Video is more desirable for consumers
Video can drive traffic to offline stores
Video marketing mindset
Use of short video in we-media: ordinary people can become a star, each one has a potential to become a KOL
Use of short video in online stores: future trend
Use of short video in brick and mortar store: consumers follow stars and and bring traffic to offline stores
Make an interesting short video
Which kind of content users want
Which kind of content sellers want
Present live streaming by short video to make real person feelings
Keep in mind the entertainment nature
Common video types
Dance, fingers dance, vlog, clothing
Pets related products
Travel related products
Food related products
Homeware related products
Beauty related products
Photography related products
Target
Make multiple short videos
Make real person short videos
Basic requirements:
Hardware: smartphone 10M pixel camera,
App: TikTok, Vue, InShot, B612, Videoleap
Intermediate requirements:
Stabilizer, lighting, backdrop
Quick start short video
• Make a text video: Zishuo App
• Special effect video: daytodaybusiness App
• Vlog video: QuickMediaEditor App
Standard short video:
• Single shot processing: clipping, filters, import multiple pics, etc.
• Compositing multiple shots: import multiple shots, adding transitions
• Real person: voice changing (B612), real time voice processing (InShot)
