Sunday, March 22, 2020
Coronavirus (Italy): from 40.000 to 50.000 cases in 2 days
Italy exponential growth rate, from 30.000 (March 19th) to 40.000 cases (March 21th) in 2 days!
Saturday, March 21, 2020
Coronavirus (Italy): from 30.000 to 40.000 cases in 2 days
Italy exponential growth rate, from 30.000 (March 17th) to 40.000 cases (March 19th) in 2 days!
Thursday, March 19, 2020
Coronavirus: very informative article on how fast the virus spreads …
https://www.washingtonpost.com/graphics/2020/world/corona-simulator/
Wednesday, March 18, 2020
Coronavirus (Italy): from 20.000 to 30.000 cases in 3 days
Italy exponential growth rate, from 20.000 (March 14th) to 30.000 cases (March 17th) in 3 days!
Sunday, March 15, 2020
Coronavirus (Italy): peak forecasted on March 18th
Coronavirus (Italy): peak forecasted on March 18th
Saturday, March 14, 2020
Coronavirus (Italy): from 10.000 to 20.000 cases in 4 days
Italy exponential growth rate, from 10.000 (March 10th) to 20.000 cases (March 14th) in 4 days
Pretty scaring!!!
Friday, March 13, 2020
Coronavirus (covid-19): worrying statistics
When the numbers become significant (more than hundred) it is worrying to notice that, in the middle of the exponential growth trait, the total cases double in 2 o 3 days …..
Thursday, December 5, 2019
Content marketing and short video
Content marketing
Content can be shown using images and text, short videos or live broadcast.
Content is everywhere in daily lives and start to serve marketing purposes.
Sales = views * conversion rate * ATV
Forms of content in traditional media: newspaper, tv commercials, posters and banners
Forms of content in the internet era: images and text on shopping websites, product info are displayed.
Forms of content in the new media era: replacement of behaviors and habits of PC users by mobile devices users, users want to express themselves over social media, users want to buy products after viewing the content, combination of products and content users like.
Mainstream content channels: FB, IG, YouTube, TikTok, etc.
3 forms of content marketing:
1. Product + content
2. Service + content
3. People + content
Planning
• Content distribution: multichannel distribution
• Fours aspect: appearance, style, presentation, highlights
• Basic account settings: avatar, motto, profile
An image speaks louder than words
Types: images and simple text
Scene: indoor and outdoor, environment style
Food images: Foodie
Poster about food and people: Butter Camera
Personal images: Facetune, BeautyCam
Write a popular article
Common title: numbers + benefits, antilogical, threatening, news jacking, adding tags
Mistakes on writing titles: misspelling, mixed spelling, special symbol, false implication, inappropriate title
Structured writing: writing tool x-mind, sequence, relation between major and minor components, cause and effect
Why short video
Content presentation of short video is more intuitive
Presentation of short video is more authentic
Video is more desirable for consumers
Video can drive traffic to offline stores
Video marketing mindset
Use of short video in we-media: ordinary people can become a star, each one has a potential to become a KOL
Use of short video in online stores: future trend
Use of short video in brick and mortar store: consumers follow stars and and bring traffic to offline stores
Make an interesting short video
Which kind of content users want
Which kind of content sellers want
Present live streaming by short video to make real person feelings
Keep in mind the entertainment nature
Common video types
Dance, fingers dance, vlog, clothing
Pets related products
Travel related products
Food related products
Homeware related products
Beauty related products
Photography related products
Target
Make multiple short videos
Make real person short videos
Basic requirements:
Hardware: smartphone 10M pixel camera,
App: TikTok, Vue, InShot, B612, Videoleap
Intermediate requirements:
Stabilizer, lighting, backdrop
Quick start short video
• Make a text video: Zishuo App
• Special effect video: daytodaybusiness App
• Vlog video: QuickMediaEditor App
Standard short video:
• Single shot processing: clipping, filters, import multiple pics, etc.
• Compositing multiple shots: import multiple shots, adding transitions
• Real person: voice changing (B612), real time voice processing (InShot)
Monday, May 13, 2019
Typical Shanghai sun
This is a very typical view in Shanghai, nice day, little sunny, but the sun is rarely clear, always misty and blurry …
[Read More…]
Monday, July 2, 2018
Japan: the dignity of a nation
What a lesson! After loosing the World Cup game at 94′ (and been sent home) fans helped cleaning up the stands and players cleaned the dressing room.
World Cup “class” winners!
Wednesday, June 27, 2018
Hong Kong is the most expensive city
Hong Kong is the most expensive city
[Read More…]
Tuesday, July 25, 2017
Hema, first Chinese cashless supermarket
Several months we have heard of the innovative Amazon Go, a “prototype grocery store partially-automated, with customers able to purchase products without using a cashier or checkout station” (Wikipedia).
Despite delays in opening of cashierless store, in order to fix glitches in technology that automatically charges customers (The Wall Street Journal), the future ahead is clearly drawn.
Following on the footsteps of cashierless Amazon Go, China now has its own equivalent: the cashless supermarket: we could not resist going and experiencing it.
Saturday, November 5, 2016
An average of 175 daily coffee cups are served in every Italian bars
6 billion coffee cups (including espresso and cappuccino) are served in Italian “bar” in a year with a turnover of 6.6 billion Euros and an average of 175 daily coffee served in every coffee shop.
Considering the Italian population between 18 and 65 years old is 34,7 million, that means every other Italian buys a cup of coffee in a bar daily.
While Italian bars brew 17 million cups per day, the whole world enjoys an astonishing number of 2 billion cup a day (read the BBC News article)
Data elaborated from FIPE
Source: La Repubblica article